MAJOR PROJECTS OF TOURISM
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Structuring programs for a diverse portfolio of products
The implementation of national ambition and regional ambitions through the development of a set of programs that enable the emergence of a diverse tourism offer quality to meet the needs of tourists.
Six structuring programs were defined around cultural, seaside and nature, with sustainable development as a backdrop and complemented with programs focusing on niche high value added and specific segments to increase the attractiveness of destinations.
objective
Azur 2020 Rebalancing the offer in favor of the beach with a view to build a seaside Marc offers internationally competitive.
Eco / Sustainable Development Enhance the natural and rural resources while preserving them, and ensure compliance with the socio-cultural authenticity of host communities by providing socio-economic benefits.
Heritage & Legacy Valuing cultural identity of Morocco through the structuring and valuation of tangible and intangible heritage of the Kingdom and the construction of coherent and attractive tourism products.
Entertainment, Sports & Leisure offers Create animation rich, varied and complementary to the basic tourism infrastructure, to consolidate the Moroccan tourist offer, make it more attractive and competitive.
High value added niches: Business, Health & Wellness
(i) Capturing a business tourism and extend his stay by organizing synergies with segments sports and wellness, entertainment and culture, and (ii) Making Morocco a new international welfare and health
Internal tourism - Biladi
Meet the expectations of Moroccans by offering a suitable product based on their habits and how they travel.
An integrated development of sustainable tourism device
To support the goal of Vision 2020 sustainability an integrated system will be implemented. This is set up dedicated to monitoring tools and evaluation of sustainability indicators for the sector, strengthen the sustainability criteria in regulatory standards and put in place financial mechanisms to support the development of eco-territories. These actions will be accompanied by a marketing strategy and followed by an instance of strategic management within the High Authority of Tourism (Commission on Sustainable Tourism)
Promotion and air service in line with the ambition of territories
To enhance the attractiveness of tourist areas, ONMT and ADT will implement specific strategies to support the promotion and development of the air.
Their objective will be to ensure regional attractiveness for each type of destination, adopted according to their product positioning.
Further more aggressive Internet strategy will be implemented to increase the visibility of the destination on the Internet.
Support measures for dynamic sustained investment and sustainable
Creation of the Moroccan Fund for Tourism Development (FMDT)
To remove the constraints in terms of access to financial resources, the state has set up a Moroccan Tourism Development Fund (FMDT) to implement the proactive engagement of the state in the tourism sector, through a structural approach that will build confidence in the leadership of the major projects of this new vision.
Implementation of investment premiums
Premium investment will be implemented to support the tourism investment and towards the less developed or emerging territories, as well as to new development opportunities.
A plan to develop human capital and training excellence
To strengthen the adequacy of the training requirements of the labor market, centers of excellence for training will be created at each tourist region, a participatory methodology between the public and private sectors.
A strategy for the sector's competitiveness and the professionalisation of the tourism value chain
To meet the challenge of the increasing power of the entire tourism value chain and offer an experience of international quality, Vision 2020 will establish a National Innovation Programme and Tourism Competitiveness structured around three main axes :
The establishment of a mechanism of guidance and specific support to Small and Medium Tourism Enterprises;
Supporting the emergence of leading players and the development of networks throughout the tourism value chain;
Improving supervision of tourism through regulatory reform.
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